- I Went To The College Board Counselor Workshop 2015 And Here's What I Think (9/26/15)
- I Went To Another College Board Presentation About The New SAT... (4/27/16)
- NACAC 2016: Observations On Presentations About the SAT and ACT (9/29/16)
That said, the SAT and PSAT generate lots of useful data, such as reports on "top feeder high schools", "top geomarkets" and summary data on ethnicity/race and first generation college goer status. Currently, colleges and universities around the country pay large amounts of money to consultants to help them identify, market to, and recruit their classes. I wonder if the College Board's new focus on this kind of data will have deleterious effects on some of those consultant companies? And if the College Board intends to take some of that market for itself?